Profitability assessment
Review of revenue, costs, margins and cash generation.
EGCOACH GLOBAL · STRATEGIC CONSULTING
Two worlds of knowledge.
One industry of opportunity.
We bring together strong academic credentials, professional specialization, and business experience with theoretical and hands-on knowledge of Fitness, Health & Wellness to help companies and investors identify opportunities, develop businesses, and create lasting value in a growing industry.
One brand. Two divisions. One vision.
ONE BRAND · TWO DIVISIONS · ONE VISION
01 / BUSINESS CONSULTING
Turning opportunities into informed decisions.
From an established gym to a new wellness concept, we assess feasibility, risk, and economic potential before capital is committed.
Financial planning
Budgets, forecasts, scenarios and sensitivity analysis.
Feasibility studies
Market assessment, initial investment and economic viability.
Business valuation
Financial analysis for acquisitions, divestitures and investment decisions.
Growth strategy
Expansion, new formats, locations and market positioning.
Performance indicators
KPIs and management dashboards for better decisions.
Operating model
Processes, organization, productivity and cost control.
Financial advisory
Executive support and outsourced finance services, as agreed.
Business development
Commercial models, partnerships and investor-ready project planning.
02 / OUR METHODOLOGY
EGCoach Business Development 360°
A structured approach to understand the business, identify opportunities, and support growth decisions.
01UnderstandGoals, market, and current position.
02DiagnoseOperating and financial information.
03ModelScenarios, feasibility, and sensitivity.
04DesignStrategy and priorities.
05ExecuteAction plan and key indicators.
06OptimizeMonitoring and continuous improvement.
FROM METHOD TO DECISION
Defined deliverables for each engagement
Scope is agreed in advance. Depending on business needs, the engagement may include:
Financial and operating overview
Priority findings, performance indicators, and improvement opportunities.
Decision model
Forecasts, sensitivity analysis, and assessment of alternatives.
Implementation roadmap
Actions, owners, and progress indicators.
03 / INDUSTRIES
Expertise across business models
A focus on fitness and wellness, supported by financial and strategic capabilities applicable across industries.
- Gyms and boutique studios
- Wellness and recovery centers
- Health and longevity
- Wellness hospitality and tourism
- Wellness-oriented real estate
- Businesses across other industries
04 / EXPERIENCE
From financial analysis to operations
Our perspective combines finance, strategy and hands-on experience in training and wellness services. Prior work on projects such as Summit Recovery informs a practical understanding of wellness business operations. Case studies, figures and outcomes will only be published with appropriate permission and verification.
Explore Summit Recovery ↗05 / EGCOACH APP
● IN DEVELOPMENTAn app experience as ambitious as your goals.
Training, nutrition, wellness and longevity brought together. Explore the premium visual direction of EGCoach App, designed to inspire what comes next.
01TrainingPlans designed to evolve with you.
02NutritionHabits that support performance.
03WellnessMore balance, energy and recovery.
04LongevityQuality of life at every stage.
1 / 5
Campaign imagery and conceptual app screens. The app is in development; final screens and features may change. It is not yet available for download.
Explore our community on Instagram ↗
06 / LEADERSHIP
Corporate finance and strategy. Specialized wellness insight.
Enrique Guerrero Nieto
Founder & Principal Consultant · EGCoach Business Consulting
International finance executive and advisor with experience in general management, CEO and CFO roles, vice presidencies, boards of directors, and business development across Mexico, the United States, and Canada. His background spans aviation, banking, and corporate advisory.
That financial and strategic foundation is complemented by training and experience in fitness, coaching, health, and wellness. EGCoach combines both perspectives to support profitability, operations, and growth, with a particular focus on fitness and wellness businesses while serving other sectors as well.
PROFESSIONAL PROFILE · TWO SITES, TWO PURPOSES
Business leadership with firsthand sector knowledge.
EGCoach Business Consulting brings together financial leadership, corporate strategy, and firsthand knowledge of the fitness and wellness market to support investment, profitability, and growth decisions. Prior experience in training and coaching adds a practical perspective. EGCoach App is our technology division, currently in development.
Explore Enrique Guerrero’s professional background ↗07 / BACKGROUND
Academic background and teaching experience
- International Business — Tecnológico de Monterrey, Querétaro campus
- Master’s in Finance — Tecnológico de Monterrey, Querétaro campus
- Doctorate in Business Administration, Finance specialization — Universidad Autónoma de Querétaro
- Economics — Universidad Autónoma de San Luis Potosí
- Master’s in Political Science — Universidad Autónoma de San Luis Potosí
- Teaching background: ITESM, chair of the Finance Academy; Universidad del Valle de México, Economics and International Business academies
- Doctoral studies in Physical Training and Sport — IPESFO (in progress)
- More than 30 diplomas, certifications, and courses; additional training in fitness and wellness
08 / REAL EXPERIENCES · COACHING BACKGROUND
Real people. Real experiences.
Testimonials originally published on egpersonaltrainer.com about Enrique Guerrero’s previous coaching and training work. They do not represent results achieved with EGCoach App, which is still in development.
“Finishing third nationally in equestrian sport was no accident: it was the result of your training, your belief in me when I did not believe in myself, and your constant attention to both physical and mental preparation.”
“Results-focused, objective, responsible and careful; he focuses not only on the physical side, which he knows very well, but also on the mental side, offering comprehensive preparation.”
“Quique is a punctual, committed coach who brings encouragement and confidence to every training session.”
“I had been training for over three years and had never felt real progress… until I started working with you.”
“Enrique is highly professional, experienced, qualified, and up to date. He is thorough and focuses on each person's needs. His training sessions are dynamic, well structured, and have clear, defined goals. He is always there to support, guide, and motivate you.”
“I just had one of the best experiences of my life: I ran the Boston Marathon and improved my personal record. None of this would have been possible without your help, Enrique.”
English translations of excerpts originally published in Spanish. View testimonials on the original site ↗
Our community
Original photographs supplied by the founder. These experiences predate EGCoach App and do not represent results from the application.
09 / INFORMATION
Frequently asked questions
Do you work with established gyms?
Yes. We can assess profitability, costs, cash flow, retention and operational improvement opportunities.
Do you evaluate new ventures?
Yes. Engagements can include feasibility, financial modeling, capital requirements and scenarios.
Is consulting limited to fitness and wellness?
No. Fitness and wellness are our sector specialties, but we also assess businesses in other industries seeking financial planning, strategy, investment analysis, or operational improvements.
How does a consulting engagement begin?
We start by discussing your business, the decision or challenge at hand, and the intended scope. We then define a proposal, deliverables, and commercial terms before any engagement begins.
Is EGCoach App available for download?
Not yet. The application is in development, and no subscriptions are sold on this website.
Do you serve clients outside Mexico?
We can discuss international projects; delivery depends on scope and applicable requirements in each jurisdiction.
10 / LET’S CONNECT
Your next decision deserves a sound strategy.
Tell us what you are looking to evaluate, improve, or build. Let’s start a conversation about your business goals.